Conversion Strategy & Digital Growth for Charities, Non-Profits and Start-ups

Empowering you to embed experimentation, unlock digital income and build in-house capability.

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My MIssion

At Optimise Together I help Third Sector, Start-ups and smaller businesses build in house digital capability and unlock growth through tailored strategies, bold testing approaches and collaboration using our S.P.A.R.K.™ Framework (more on this later)

I don’t just run A/B tests - I aim to work with your team to embed an experimentation mindset and increase your organisations confidence and deliver results that last long after I've gone.

I am here to help you grow, and continue to grow without my help.

About

WHO IS OPTIMISE TOGETHER?

I'm a Yorkshire based expert in conversion optimisation, customer journey optimisation and digital experimentation strategy. With 20+ years of experience and a deep commitment to helping purpose-driven organisations succeed.

I understand that you’re not just looking for another agency to do it all for you.

You want a partner who understands limited budgets, diverse stakeholders and the need to show real impact.

That’s why I focus on measurable results, honest advice and building your in-house confidence and not a dependency on a third party.

Book a Free 30 Minute Chat

Our Services

Why I'm passionate about helping VALUE DRIVEN ORGANISATIONS

I want to help you make your website work harder for you. No jargon, no nonsense, just smart, simple strategies that get results. I believe every organisation deserves access to great experts without breaking the bank. I know the unique challenges; limited budgets, diverse stakeholders and the need to demonstrate clear impact.

Whether you’re a local charity looking to improve online donations, a national non-profit seeking to deepen audience engagement or a digital start-up just finding your feet, I am here to help you succeed and thrive

How I Help you

I use our a structured, but flexible, process - the S.P.A.R.K.™ Framework - to shape how we work together. S.P.A.R.K.™ is a step-by-step model that helps you uncover what’s holding your site back, test meaningful changes and build a culture of continuous improvement long after I've finished working together.

Set Strategy = Align goals and metrics to track what really matters.

Profile Behaviour = Understand user journeys, friction, and drop-off points.

Analyse Insights = Gather competitive and internal insights that drive improvement.

Run Bold Tests =Test high-impact changes and learn what works best.

Keep What Works = Apply successful ideas across your channels and build capability internally.

It's not just a service — it’s a system you’ll learn to use again and again.

What Makes me Different

Embedded, Not Outsourced

I work alongside your team, like an extension of it, helping you build skills and systems not just campaigns.

Measurable, Strategic Growth

I help you prove impact through tests that link to your critical outcomes, not just tweaks for clicks.

Enablement-First Model

In a world where more teams are bringing CRO and experimentation in-house, I show you how to do it right and keep doing it without me.

AI-Enhanced, Human-Led

I use AI, of course I do, to help speed up insight, reduce costs and leave more room for strategic thinking - It's about using it to free up time, not replace people.

My Experience

I'm Johnny Rookes, a leader who helped one of the UK’s largest banks pioneer human-centred conversion strategies, improve customer satisfaction, customer outcomes and customer experiences. Check me out on linked in

I am a long-standing volunteer in arts and education sectors, where I help streamline operations, create community engagement strategies and deliver mission-critical initiatives.

I was the architect of industry-recognised CRO strategies at Lloyds Banking Group and was lucky enough to work with some of the best conversion marketing teams in the country as well as some of the worlds leading conversion consultancies and tech providers, delivering multi-million-pound value through innovative optimisations and service design improvements and a scalable model that anyone can use - the S.P.A.R.K.™ Framework

About me

My commitment to you

I am Thoughtful, not just Tactical

Whether you’re wanting to increase donations, deepen supporter engagement or get your Start-up delivering better than it does today - I will help you get more from your digital channels - affordably, sustainably, and with total transparency. I charge just £400 a day (compare that to the £1,500 to £2,000 charged by some big consultancies. I want to make this premium service available to more, deserving, organisations than ever before.

According to the latest industry research, charities and mission-led teams are no longer just looking for agencies that "do the work." You want partners who:

Embed into your team
Build internal capability
Teach, document, and transfer knowledge
And can prove ROI on strategy, not just surface-level metrics

That’s where I come in. I can, of course, "do the work" but I've always believed in empowering teams with the skills to do it for yourselves!

Let’s Talk (No Pressure)
I am always happy to have a friendly, honest chat about your digital challenges (and give away free advice) If I can help, iI’ll tell you how. If not, I’ll point you in the right direction. Just fill in the form below or book some time directly into my diary using the Book Your Meeting button below

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