Our Services
How do we help your charity grow online? With strategy, testing and a framework that builds confidence.
At Optimise Together, we don’t just tweak your website - we help you build the skills and systems to grow sustainably. Our approach is designed to empower your team not just deliver a report - we become part of the cogs that make your organisation who it is.
We use our signature S.P.A.R.K.™ Framework, it's a step-by-step process that helps you improve your digital presence, increase donations or income and better engage your community and customers.
It’s not about guessing what works - it’s about testing and using what we learn together to make smart changes that help you grow.
Here’s how we’ll do it, in five stages, and we will teach you how to do it along the way so you can continue with S.P.A.R.K.™ long after we've gone.
The S.P.A.R.K.™ Framework
Set Strategy
We start by understanding what matters most to you and how we’ll prove we’re making progress. No assumptions. No rushed fixes
What we do:
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Define your goals and audiences
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Set performance metrics that reflect true impact (not vanity stats)
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Build a shared success plan to guide our work together
Analyse Insights
We look outward to learn from peers, and inward to uncover overlooked opportunities within your existing content, structure or messaging.
We will:
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Compare you with your sector or competitor websites
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Benchmark your tone, messaging and design hierarchy
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Surface persuasive proof points hidden in FAQs, terms or policy pages
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Refine your value proposition
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Make recommendations grounded in behavioural science and clarity
Keep What Works
Once we know what works, we help you apply it everywhere and give your team the tools to keep optimising without us.
What we do:
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Apply winning patterns across your site, email, social and ads
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Document learnings so they’re captured, not forgotten
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Provide templates, playbooks and editable assets for future use
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Coach your team on how to continue testing and improving
Profile Behaviour
We explore how people are using your website and why they might not be converting. Then we uncover the real barriers to engagement, donation or purchase.
What we do:
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Analyse traffic sources, user journeys, and drop-off points
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Use session replay tools to observe real behaviour
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Collect user feedback with polls or surveys
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Audit usability, accessibility, and mobile performance
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Identify moments of friction, confusion or frustration
Run Bold Tests
We design and test bold, high-impact changes to your key pages, using data to guide every decision. The goal? Learn fast, act smarter and drive real change.
We will:
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Create new versions of key landing or donation pages
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Simplify forms, clarify language, and redesign CTAs
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A/B test page layouts, content blocks, and UX patterns
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Prioritise big changes with high potential impact
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Measure test performance and report insights clearly
How It Works and What It Costs
Working with us isn’t just about making quick changes. It’s about building a lasting relationship and getting to know your organisation inside out. We prefer to engage with you for 3 to 12 months and here’s what you can expect:
A fixed cost per month: This will cover all our work, using S.P.A.R.K.™ to boost your online success. For this, you’ll get a full range of support, including all the methods we use to make your website more effective and we will work with you to make sure this cost is appropriate for your organisation and circumstances - we don't want to charge for loads of ideas and work you are not going to need or use - as a ball park you can expect a monthly cost between £700 - £4000 per month (depending on your organisation and the amount of time you want us to embed with you).
An agreed number of days per month of dedication: In most circumstances you’ll likely have our full attention for at least one to two days a week. We’ll dive into your organisations website and make sure every step is moving your goals forward, with regular updates and recommendations and team training to boot.
Full access to the S.P.A.R.K.™ Framework: including tools, checklists and strategy templates including optional workshops or team training to boost internal confidence
60-Day "breakup": We want to make sure this partnership works for both of us. That’s why we give you 60 days to see the results and decide if we’re the right fit for you. No hard feelings if it’s not for you - we just end our arrangement at 60 days!
To really make an impact and help you grow, we prefer to work together for 3 to 12 months. Why? Because we want to get to know your organisation, your supporters, donors or customers and your unique challenges. This gives us enough time to really embed with you and test strategies, learn from the results, keep improving and tailor the training for your optimisation team and colleagues. The longer we work with you, the better we understand what works best for your goals and the better we can help you grow your organisation and your capabilities in house!
What you get in our partnership:
Deep understanding: We’ll get to know what makes your organisation tick, what your supporters or customers care about, what drives them to take action and how your website can be even more persuasive.
Consistent progress: With ongoing support, we’ll make improvements step by step. Every month we’ll be testing new ideas together, measuring the results, and tweaking to get the best possible outcomes whilst you learn how we do it for the long term
Real, measurable results: We don’t just focus on small, quick wins. We will aim for bigger improvements that make a lasting impact on your ability to attract and engage supporters, customers or donors
Book your free Conversion Review on the form below or get a slot in the diary using this button
