Say hello to S.P.A.R.K.™

S.P.A.R.K.™ is our new framework for embedded, evidence led digital growth

Especially for charities, CICs, non-profits and Start-ups ready to scale their conversion and experimentation capability smartly and sustainably.

At Optimise Together, we work with organisations that have purpose. But purpose alone doesn’t fix conversion drop-off or low donation rates or low add to basket rates or confusing digital journeys. We’ve seen it too many times:

External agencies build something slick… but don’t stay to prove it works

Internal teams are left with platforms they don’t fully understand

Campaigns launch… and then stall

Results can’t be explained or repeated

That’s why we built S.P.A.R.K.™ - a framework that helps your team build internal capability while we deliver meaningful growth together.

What is the S.P.A.R.K.™ Framework?

It’s a simple, scalable model for Conversion Rate Optimisation (CRO) and experimentation — with collaboration, clarity and capability-building baked in.

The 5 stages of S.P.A.R.K.™

1. S – Set Strategy - Start with what matters.

We don’t rush in with fixes. We sit down with you to understand your audiences, organisational goals, and success criteria. We agree on what to measure — and how we’ll know if we’re moving the needle.

• We co-create goals

• Define meaningful metrics (not just "bounce rate")

• Build a shared roadmap for growth

2. P – Profile Behaviour - Understand your users like never before.

We analyse real behaviour on your sites, where people hesitate, bounce, convert… or don’t. We combine heatmaps, journey analysis, surveys and user testing to see what’s really going on.

• Track user paths and drop-offs

• Collect feedback from real visitors

• Audit usability and accessibility

• Spot friction, confusion and missed opportunities

3. A – Analyse Insights - Look outward. Look inward. Go deeper.

We benchmark you against similar organisations. We uncover persuasive content that’s hidden in your terms, policies or FAQs (it’s surprising how much gold dust is buried in your content). We analyse your value proposition and surface what makes you compelling.

• Competitor & peer audits

• Messaging and UX gap analysis

• Internal content discovery

• Behavioural science-informed improvements

4. R – Run Bold Tests - Now we experiment.

We design bold, high-impact changes, not tiny button tweaks, and run tests to see what moves the needle. Every test is a chance to learn. Every insight is documented and shared with your team.

• A/B testing of pages, forms, journeys

• Evidence-led design changes

• Shared hypothesis and learning boards

• Full transparency on what works (and what doesn’t)

5. K – Keep What Works - The magic? Repeating what works - without us.

Once we’ve found what works, we help you apply it across your wider site, email campaigns and digital channels. We train your team, document our methods and leave you with playbooks you can keep using.

• Apply learnings across touchpoints

• Cross-channel CRO

• Knowledge transfer workshops

• Sustainable experimentation systems

Why we built this framework:

• Because the old agency model doesn’t serve organisations like yours.

• Because long-term impact comes from embedding, not outsourcing.

• Because capability is far greater than dependency.

• Because when you know how to test, measure, and repeat - you can grow with confidence.

S.P.A.R.K.™ is already live with a few mission-driven organisations and we’re now taking on new partners for 6 to 12 month engagements.

If you're tired of short-term fixes and ready to build CRO capability inside your team - let's talk - Book a free site review at the bottom of this page.

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